In the past few years, both Apple and Google have launched subscription-based services that bundle hundreds of games for a monthly cost. Another new venture was the launch of Pokemon Go, which established a new location-based gaming genre that includes Minecraft Earth and Harry Potter: Wizard’s Unite. This would be stretched even further in the late 2010s with the launch of Fortnite and PUBG on mobile, which are “battle royale” games that have 100 players in one lobby. Improvements to iPhone and Android phones hardware, from high-definition screens to faster processors and more RAM led to online experiences being possible on mobile, such as Clash of Clans and Honor of Kings in China, which borrows heavily from Riot Games’ League of Legends. It is common for publishers to now have divisions solely responsible for mobile games, which also work on mobile porting for popular PC and console releases. With revenues increasing year-on-year, video game publishers such as Electronic Arts, Tencent, and Ubisoft started to invest heavily in the space. For Candy Crush Saga and Cut the Rope, players can pay to skip levels or purchase more levels, while FarmVille has a time-lapse mechanic which meant users have to wait hours for an item to be ready or pay for instant access. Make it your success story and grow your mobile business with us Find out moreĬandy Crush Saga, Cut the Rope, and FarmVille were all part of this new wave of freemium games, which in some way push the user towards in-app purchases. NCsoft is now also working on Throne and Liberty, a next-gen MMORPG in the Lineage series for PC, PlayStation 5 and Xbox Series X|S.User acquisition & revenue growth for mobile publishersġ5+ million new users for our customers worldwide In 2017, the company released Lineage M, a mobile port of the original game, and then made a mobile version of Lineage II. The first game in the Lineage series came out on PC in 1998 It was followed by the much more popular prequel, Lineage II, which has long been the epitome of Asian free-to-play MMORPGs.Īlthough the IP has remained extremely popular in South Korea and other Asian countries, NCsoft managed to grow the audience by starting its mobile expansion. Lineage 2M has a higher share of users aged 25-34, and Lineage W is gaining attention among gamers aged 18-24. Lineage M appeals to many players aged 35-44 who most likely enjoyed the original PC title. ![]() Interestingly, the newer the game, the younger its audience.Lineage W has the RPD of $256, while Lineage M and Lineage 2M are ahead at $406 and $410, respectively.However, this also affects the title’s RPD (revenue per download) metric, since it is less pay-to-win compared to the other two projects. This largely due to the fact that NCsoft brands Lineage W as a game for the global audience.Between Februand February 14, 2023, Lineage W had the largest share of overseas revenue among all three titles at 37.9%, followed by Lineage 2M (31.9%) and Lineage M (12.9%).So the revenue for all mobile games in the series, which also includes Lineage Red Knights and Lineage 2: Revolution, remains unknown. ![]() It is worth noting that Sensor Tower only shared data for these three titles. ![]() It is followed by Lineage 2M ($1.76 billion) and Lineage W (around $1 billion).According to Sensor Tower, Lineage M is the highest-grossing mobile title in the franchise with $4.23 billion in lifetime revenue (as of February 14, 2023).
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